Change in Perception and Use of Information from the Internet Essay

Change in Perception and Use of Information from the Internet - Essay Example Perusing a book or a long article used to be a simple errand to many. The psyche would consequently get attracted into the account or contention turns empowering one to peruse for extensive stretches of time once in a while without breaks. This isn't the situation now. Focus gets regularly lost after a couple of pages of perusing. The brain some way or another closes down and finds an elective movement to do. Carr clarifies that a distant memory is the inside and out perusing that was the default mind setting. Carr opinions are a genuine portrayal of the current arrangement of occasions. Individuals have lost enthusiasm for top to bottom perusing, not on the grounds that they decided to, but since their minds simply won't do it any longer (Carr 45). Before, data got gathered principally by perusing. One would need to peruse a book or the wellspring of data back to front and now and again more than once to secure the data acquired in the mind. This has changed at this point. One doesn't need to research or read generally so as to get data. It is all there on the web. Data gets effectively got through a tick of a catch. With a PC and access to the World Wide Web, data is actually on your screen. Sourcing data using innovation dissolves what small amount that got left of the understanding society.

Good Country People by Flannery O'Conner Essay Example | Topics and Well Written Essays - 500 words

Great Country People by Flannery O'Conner - Essay Example The story starts with Mrs Hopewell's examination of Mrs Freeman's constrained outward appearances, yet in that she uncovers likewise the constraints of her own reasoning. Her contemplations of the Freemans are bound with some disdain, yet she humors them since they are acceptable nation individuals and of utilization to her. Mrs Hopewell's little girl Hulga, who had lost her leg in a shooting mishap, is straightforwardly discourteous to Mrs Freeman, yet the great countrywoman was never disturbed even by an immediate assault, a constructive sneer, explicit offensiveness to her face. The creator, be that as it may, doesn't endeavor to introduce any ruddy image of nation individuals. Mrs Freeman is appeared to stick her sharp nose into everything, with a unique affection for the subtleties of mystery diseases, shrouded distortions, ambushes upon youngsters. Her kids, Glynese and Carramae, whom Hulga furtively alludes to as Glycerin and Caramel, have all the most noticeably awful charact eristics of the young ladies of their age in the town, yet the story isn't essentially about the Freemans. The story line follows the string of one specific 'great' nation man's demeanor to these city people. The incongruity of his perspective is uncovered in full just at the finish of the story.

Cattells 16 Personality Factors

Cattells 16 Personality Factors Theories Personality Psychology Print Cattells 16 Personality Factors By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Reviewed by Reviewed by Amy Morin, LCSW on November 26, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on November 26, 2019 Plume Creative / Digital Vision / Getty Images More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology People have long struggled to understand personality and numerous theories have been developed to explain how personality develops and how it influences behavior. One such theory was proposed by a psychologist named Raymond Cattell. He created a taxonomy of 16 different personality traits that could be used to describe and explain individual differences between peoples personalities. Cattrells personality factors have been included in the Sixteen Personality Factor Questionnaire (16PF)  that is widely used today. It is used for career counseling in education and vocational guidance. In business, it is used in personnel selection, especially for choosing managers. It is also used in clinical diagnosis and to plan therapy by assessing anxiety, adjustment, and behavioral problems. Raymond Cattrell Born in 1905, Cattell witnessed the advent of many 20th-century inventions such as electricity, telephones, cars, and airplanes. He was inspired by these innovations and was eager to apply the scientific methods used to make such discoveries to the human mind and personality. Personality, he believed, was not just some unknowable and untestable mystery. It was something that could be studied and organized. Through scientific study, human characteristics and behaviors could then be predicted based on underlying personality traits. Cattell had worked with psychologist Charles Spearman, who was known for his pioneering work in statistics. Cattell would later use the factor analysis techniques developed by Spearman to create his own personality taxonomy. The Trait Approach to Personality Psychologists have long debated exactly how personality should be defined and described. One of these key ideas is known as the trait theory of personality. According to trait theory, human personality is composed of a number of broad traits or dispositions. Some of the earliest of these trait theories attempted to describe every single trait that might possibly exist. For example, psychologist Gordon Allport identified more than 4,000 words in the English language that could be used to describe personality traits. While this approach was good at identifying different types of traits, it is unwieldy and difficult to infer meaning. Many of these traits, for example, are highly similar, making it difficult to distinguish some traits from others. Such ambiguity also makes it difficult to study these personality traits. The 16 Personality Factors Later, Raymond Cattell analyzed this list and whittled it down to 171 characteristics, mostly by eliminating terms that were redundant or uncommon. He was then able to use a statistical technique known as factor analysis to identify traits that are related to one another. Factor analysis can be used to look at enormous amounts of data in order to look for trends and to see which elements are the most influential or important. By using this method, he was able to whittle his list to 16 key personality factors. According to Cattell, there is a continuum of personality traits. In other words, each person contains all of these 16 traits to a certain degree, but they might be high in some traits and low in others. While all people have some degree of abstractedness, for example, some people might be very imaginative while others are very practical. The following personality trait list describes some of the descriptive terms used for each of the 16 personality dimensions described by Cattell. Abstractedness: Imaginative versus practicalApprehension: Worried versus confidentDominance: Forceful versus submissiveEmotional Stability: Calm versus high-strungLiveliness: Spontaneous versus restrainedOpenness to Change: Flexible versus attached to the familiarPerfectionism: Controlled versus undisciplinedPrivateness: Discreet versus openReasoning: Abstract versus concreteRule-Consciousness: Conforming versus non-conformingSelf-Reliance: Self-sufficient versus dependentSensitivity: Tender-hearted versus tough-minded.Social Boldness: Uninhibited versus shyTension: Inpatient versus relaxedVigilance: Suspicious versus trustingWarmth: Outgoing versus reserved The 16PF Personality Questionnaire Cattell also developed an assessment based on these 16 personality factors. The test is known as the 16 PF Personality Questionnaire and is still frequently used today, especially in career  counseling, marital counseling, and in business for employee testing and selection. The test is composed of forced-choice questions in which the respondent must choose one of three different alternatives. Personality traits are then represented by a range and the individuals score falls somewhere on the continuum between highest and lowest extremes. The pencil and paper version of the test takes around 35 to 50 minutes to complete, while the computer version of the questionnaire takes around 30 minutes. Once complete, the scores can be interpreted using a number of different systems, depending upon why the test is being used. Some interpretive reports take a clinical approach looking at personality, while others are more focused on topics such as career selection, teamwork development, and leadership potential. A number of studies have supported the tests validity, including its use in career development and personality assessment. A free version of the 16PF Questionnaire is available online through the Open-Source Psychometrics Project. The test is for educational purposes only and should not be used as a substitute for professional advice or medical diagnosis. Talk to a mental health provider or career testing service to have a professional administer the test and interpret your results.

Ratios To Evaluate A Company Nike Inc Finance Essay - Free Essay Example

Sample details Pages: 4 Words: 1291 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? NIKE, Inc, incorporated in 1968, is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide. In the seventies, in the meantime, the company was undergoing a redesign of the production system, expanding internationally and especially in Australia, under licensing agreements, Korea and Taiwan. 1978 was the year of the official birth of Nike Inc., but also the first sponsorship contract signed with a major sports personality, tennis player John McEnroe. In 1979, Nike covered a great slice of the U.S. market, 50% in the field of running shoes, and had a turnover of approximately $150 million. The company, which employs just over 2,700 people, was listed in the following year, with two million ordinary shares as an offering to the public. The current economic climate is undoubtedly happy, as evidenced by the $250 million i n revenues. In June 2011, at an investor meeting at its world headquartersNIKE, Inc. announced an increase to its fiscal 2015 revenue target to a new range of $28-30 billion, up from its previous target of $27 billion announced in May 2010. The company also increased its fiscal 2015 revenue target for the NIKE Brand to $24-25 billion, up from its previous target of $23 billion. (https://nikeinc.com/pages/history-heritage) Financial Performance from 2008 to 2011 A high volatility and disruption in global and credit markets, due to financial crisis started in 2008, have led to a tightening of business credit and liquidity, a contraction of consumer credit, business failures, higher unemployment, and declines in consumer confidence and spending in the United States and internationally. It is obvious that the following factors had negative effects on Nikes financial performance also in 2009. This in fact reflected in a decrease in product demand and reduced orders, which led to lower revenues, an increase in revenues and lower profit margins. Nike generated $19.2 billion, but its earnings per share declined 19% for the year. The negative effects of the recession continued to show up in the slight decrease in Nikes revenues in 2010, which corresponded to $19 billion. However, earnings per share and futures orders went up, while inventories shrank. In 2011 it can be seen how Nikes financial performances started to recover from the crisis. Its revenue for the year was $20.9 billion and also earnings per share grew 14%, coming in at $4.39. This revenue increase was mainly due to higher contribution from the Nike brand and the companys other businesses. The operating profit of the company was $2.8 million and the net profit was $2.1 million in 2011, an increase respectively of 13.8% and of 11.9% from the previous year. Evaluating Ratios Leveraging 2008 2009 2010 2011 Debt RatioÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 0,37 0,34 0, 32 0,34 Debt/Equity RatioÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 0,59 0,52 0,48 0,52 Debt ratio indicates the leveraging of a company related with the risk that the company faces if it relies too much on the debt. In the case of Nike, from 2008 to 2011 it can be seen how this ratios remained almost unchanged also during the recovery period, meaning that the company also when facing a slight decrease in 2010, did not decide to use more debt to finance its operations. In addition, debt to equity ratios indicates how much of equity and debt the company used to finance its growth. Nike has a quite low and constant debt to equity ratio throughout all four years, indicating that the company has a lower risk, meaning that debt holders cannot claim on the companys assets and the company hasnt been aggressive in financing growth with debt. Efficiency 2008 2009 2010 2011 Stock (Inventory) turnoverÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 4,49 4,41 4,64 4, 77 Debtors turnover (accounts receivables)ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 7,04 6,75 6,87 7,21 Creditors turnover (Account payables) 41,49 40,04 40,85 43,78 Sales/Assets 1,50 1,45 1,32 1,39 A consistent value in Nikes net profit margin can be observed throughout the past four years, with a slight decrease in year 2009 where it was strictly correlated to the effects of the financial crisis. This ratio indicates the companys ability to generate constantly high levels of profit. However, Nike faces some problems when it gets to collecting money from its debtors. In fact both stock and debtors turnover are quite low, but still in the average of the industry, meaning that the business needs to improve its credit policies and collection procedures. On the contrary, creditors turnover is consistently high throughout all four years. However, because this number is constant it is possible that it is not due to the company paying back its cre ditors after many days, but it can be a financial choice of the company. In fact, the company does not present any liquidity problems or delays in paying back its debt. Profitability/ Investment 2008 2009 2010 2011 Net Profit MarginÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 10,11 7,75 10,03 10,22 Return on Asset (ROA)ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 16,28 11,57 13,78 14,5 Return on Equity (ROE)ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 25,36 18 20,67 21,77 Return on Invested Capital (ROIC) 22,81 16,56 19,27 20,46 Payout RatioÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 33,5 32,3 29,7 27,3 Return on assets shows the rate of return being earned on all of the firms assets regardless of debt and equity. It is a measure of how efficiently the company is using all stakeholders assets to earn returns. Because this ratio can differ significantly across firms, it is often used to compare a company over time or against companies tha t have similar financing structures. Nike shows a quite good return on assets ratio, even though it has experienced a decrease from 2008 to 2009, but however it started to increase again and it is expected to grow in the future years, due to the very high revenues of the company in recent years. Another fundamental ratio for measuring the profitability of a company is return on equity. This provides a measure of the return that the firm has earned on its past investments. It demonstrates a companys ability to generate profits from shareholders equity. A high return on equity may indicate the firm is able to find investment opportunities that are very profitable. This is the case of Nike that demonstrates a consistently high return on equity making it a very attractive and profitable investment option for its stockholders. Liquidity 2008 2009 2010 2011 Current RatioÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¨ 2,66 2,97 3,26 2,85 Quick RatioÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã ‚ ¬Ãƒâ€šÃ‚ ¨ 3,32 3,85 4,05 3,65 The current ratio compares the liquid assets of a company with the current liabilities. Nikes current and quick ratios are very high, meaning that the company is very liquid and it is able to meet short-term financial obligations. Nike growth is mainly attributed to investment activities such as Nike Golf, Converse, and Hurley. However, cash flow has decrease from 2010 to 2011 even though the companys earnings are continuing to grow. Market Valuation 2008 2009 2010 2011 Earnings per Share 1,87 1,52 1,93 2,2 Dividends 0,44 0,49 0,53 0,6 Shares 1,008 981 988 971 Book Value per Share 7,94 8,97 10,74 11,63 Share Prices 31,71 26,93 34,76 41,15 P/E Ratio 16,69 17,72 18,01 18,70 Price to earnings ratio is a very good guide to market confidence concerning the future of a company, and it can be very helpful when comparing it to other busi nesses. High price to earning ratio is not only proof of its profitability, but also shows the extensive confidence the shareholders put into this company, expecting higher returns.   This, in turn, will raise the demand for investors to gain more equity within the business, pushing the share price further up.   Nikes earnings per share had continually increased; demonstrating Nikes capability to generate higher levels of earnings, utilizing less equity than would have been used otherwise.   Due to higher liquidity, net profit margins and increasing retained earnings, Nike is capable of paying out dividends at a significantly higher rate than their competitors. Conclusion To sum up, during the first two quarters of 2012, Nike bet expectations both with earnings per share and with revenues. The companys earnings per share were equivalent to $1.23, 0.10 more than expected, and revenues of $6.67 billion, versus the $6.51 billion expected. Revenues, co mpared to the same quarter in 2011, increased 9.7%. The companys liquidity remains very good and Nike has been rated A-1. Moreover, the companys short-term debt obligations are at minimum, meaning that the company plans to pay back its debt shortly with excess cash on the balance sheet. Nike is not only performing well financially, but has the biggest competitive advantage towards its competitors, which is the unequaled brand power that makes the company the leading in its segment. Don’t waste time! Our writers will create an original "Ratios To Evaluate A Company Nike Inc Finance Essay" essay for you Create order

Domestic Violence And Sexual Violence - 859 Words

Domestic violence occurs in all economic, ethnic, and social backgrounds of every society of the world. In Canada, 546, 000 men suffer from domestic violence; that equates to 6% of the male population (Family Violence). The number of women who are victimized through intimate violence total around 653, 000; that equates to 7% of the female population (Family Violence). The amount of abuse being directed towards men is essentially the same amount that is directed towards women. However, the family Violence has on the parent-child relationships referring to the father as the abuser or the perpetrator of domestic violence and the mother as the victim of domestic violence. Both men and women are abused; however, there is lack of research and lack of awareness that leading father’s being the victim and mother’s being the perpetrators. A study done by Denise Hines, a professor of psychology at Clark University, found that men who attempted to contact police, domestic violence agencies, and abuse hotlines were because â€Å"Police that focus on severe violence by men towards women† ( Hines and Douglas). Background literature family violence According to this literature insight a different perspective about the research dealing with domestic violence has also focused mainly on women as victims and men as perpetrator. The extent of abuse against men is more terrifying than terrified, feeling humiliated than they are of being battered because† the belief the police would not take anyShow MoreRelatedDomestic Violence And Sexual Violence1411 Words   |  6 PagesThe term domestic violence is defined as the deliberate frightening, sexual and physical assault, or a behavior that is abusive or intolerable to others as a part of the regular sequence of power and the domination executed by one confidant companion to the other. The patterns of domestic violence usually comprise of the sexual violence, abusing the partner emotionally, psychological assault, and the physical violence. It is dramatic that how the severity and the frequency of the occurrences of theRead MoreDomestic Violenc e And Sexual Violence1237 Words   |  5 Pages1.0 Introduction Domestic violence or intimate partner violence can occur in any type of relationship. There are many types of domestic violence including; social, physical, emotional and spiritual. Domestic violence is all about one person wanting control and power over the other and it can be expressed in many ways. It can occur in more than one way such as; coercion, threats, intimidation, isolation, stalking, sexual abuse, and economic abuse. It can also be a single act or a pattern of behaviourRead MoreDomestic Violence And Sexual Violence1237 Words   |  5 Pages1.0 Introduction Domestic violence or intimate partner violence can occur in any type of relationship. There are many types of domestic violence including; social, physical, emotional and spiritual. Domestic violence is all about one person wanting control and power over the other and it can be expressed in many ways. It can occur in more than one way such as; coercion, threats, intimidation, isolation, stalking, sexual abuse, and economic abuse. It can also be a single act or a pattern of behaviourRead MoreDomestic Violence And Sexual Violence Essay1624 Words   |  7 PagesDomestic violence, also labeled as family violence and intimate-partner violence, is psychological, physical and sexual violence that takes place within home environment. Adults and children can both be victims. Domestic violence is a major human rights issue across the world, and one of New Zealand’s most serious social issues. One in three women in Aotearoa will experience an abusive relationship, with many more coming dangerously close. Reason Domestic violences occurs when the abuser wantingRead MoreDomestic Violence And Sexual Violence3281 Words   |  14 Pagesappropriate definition of domestic violence is to clearly distinguish domestic violence from physical violence in general. Due to its nature, cases of domestic violence require specific treatment and perspective as it can be identified in many concealed forms and would not leave behind physical wounds. Therefore to know the types and forms of violence the victims have to face is crucial to develop a legal response. Walter (1969) gave a comprehensive definition of violence as â€Å"destructive harm includingRead MoreDomestic Violence And Sexual Violence1535 Words   |  7 Pageslifetime (Domestic Violence Statistics, 2015). The topic that will be studied with the paper is intimate partner violence or another term that can be used is domestic violence. Domestic violence or intimate partner violence is the systematic pattern or control or power perpetuated by one partner against another (National Coalition Against Domestic Violence, n.d.). Throughout the paper the term domestic violence and intimate violence will be used interchangeably. The misconception is that domestic violenceRead MoreDomestic Violence And Sexual Abuse881 Words   |  4 Pagesallegations of domestic abuse against current players. In it, a woman phones the police, forced to pretend to be ordering a pizza in order to not raise suspicion from her abuser, who is in the room with her. The creator of the commercial, No More, is an advocacy group that is working to end domestic violence and sexual abuse. On their website, they cite the 2013 Avon Foundation for Women’s NO MORE study, which found that while nearly two thirds of Americans know a victim of domestic or sexual abuse, thoseRead MoreDomestic Violence And Sexual Harassment1645 Words   |  7 PagesIntroduction Violence is an ever growing problem across the globe. In particular, violence against women is at an all time high. Although many cases of violence against women are reported, it is in statistical data that half of all cases are not reported. Some are not reported because of fears, relationship severances, and other unknown reasons. The main types of abuse on women are domestic and sexual harassment (Nosheen, 2011). Follow this paper carefully while it takes you on an expedition ofRead MoreDomestic Violence And Sexual Abuse1478 Words   |  6 PagesLiterature Review Background of Study ​Anger and violence happen at every level in the family, which ultimately destroys the family life, and it happens with couples, parents, children and also siblings. However, females have primarily been the target of violence (Payne Wermeling, 2009). Domestic abuse is often recurring and it signifies that one partner in the relationship threatens the other psychologically, economically and sexually by harming them physically or threatening to harm themRead MoreDomestic Violence And Sexual Abuse1431 Words   |  6 PagesDomestic violence by definition is a violent or aggressive way of being within the confines of the home; in most occasions it is typically involving the violent abuse of a spouse or partner. There are various cues that display an abuse relationship; domestic violence is just the definition of the type of abuse itself. Abusive individuals that are most likely to commit domestic violence actions are said to need to feel in charge of the relationship. They will make decisions for you and the family

Analysising Television Advertisements Music Products Free Essays

I have found six advertisements for music, such as compilations and greatest hits albums; they were all obtained between the times of 6pm and 8pm on Channel Four. The majority of this time was taken up by the broadcasting of a live concert of a ‘chart topping’ solo artist. The first advertisement is for the band True Steppers’ album True Stepping. We will write a custom essay sample on Analysising Television Advertisements: Music Products or any similar topic only for you Order Now Their record company is Virgin, so the advertisement began with a large Virgin symbol surrounded with a white border: this border remained unchanged throughout the advertisement and is the same with all Virgin music advertisements. This means one can identify and associate all advertisements like it with the Virgin record label. The music then began to play: it was the band’s number one hit and instantly grabbed the attention of anyone who knew the song. The band itself is not widely known, but they have made a number of songs featuring more famous artists than themselves. A list of these artists was then read out to associate these big names with this smaller product. This was to make people buy the record not only for the main band but also, for the featured artists. The music continues to play and the tracks on the album are listed. The narrator then states ‘It’s so good you might just want to share it with everyone else’. An attractive young lady is then shown, wearing very revealing clothes, standing outside a building with the album playing, extremely loud. There are also many respectable onlookers, (men in suits, pensioners and mothers with young children) are watching with looks of horror on their faces. This essentially uses sex to sell the product however it also uses the image of being ‘cool’. Loud music and the appearance of standing up against the respectable majority bring about this image and encourage the target audience want to buy the product just to be cool and be in the ‘in crowd’: where a lot of teenagers would like to be. Finally the narrator says the Virgin slogan ‘Whatever turns you on’ and a picture of the box comes up with a large price beneath it. The price is stated and is made to stand out because it is a reasonably low price and is an important factor along with the high quality of the product, tending to make people more likely to part with their money. The second advertisement is for a compilation of various artists, of the dance and trace genres. The advertisement starts on a typical, boring, dull coloured, city bus. The camera the zooms in on the back row, where a girl is reading the Holy Bible. However the camera only just gives the viewer time to take all this information in, before it continues it’s zoom into her golden eyes. In the pupil of here eye is a nun standing in front of a stained glass window, the music then begins and the nun’s vestments fall to the ground to reveal a stereotypical ‘clubber’. It is then that the viewer realises that it is not in fact a stained glass window but a set of disco lights and is a club not a church or nunnery. A number of tracks are played and the appropriate artists are listed, the music stops and the camera zooms back to show the girl looking shocked as though she has just found something out, or been converted The camera then zooms out to the front of the bus. The screen blurs and a picture of the box appears. No price is mentioned nor is there any other information on the product. Then for the first time is the name of the product mentioned, The Clubbers’ Bible, and a slogan appears ‘The Clubbers’ Bible: worship your weekends’. The advertisement starts off dull so that the contrast between the bright club and the grey bus is as large as possible. The bus is meant to show how boring your life is and how colourful your life could be if you brought this product: it is appealing to our aspirational desires. The girl is reading the Bible for the simple reason of the products name. The nun in front of the stained glass window draws the viewer further into the religious implications the product makes but then it is all change to the music side of the product. The advertisement again uses an attractive young woman as a suggestive lever to bend the viewer towards buying the product. The club featured in the advertisement reveals more information on the true nature of the product and makes people associate the perfection and holiness of the Bible with the product, clubs and the people within. This perfection is attempting to sell the product in the real and very imperfect world. The design on the front of the box is the same as that on the Bible again connecting the Bible and this product. A price is not mentioned at the end, probably because the product is rather more expensive than it should be so less people would be willing to part with their hard earned cash. The whole advert carries a mainly religious theme to imply perfection and superiority so it appears above any rivals in the mind of the viewer. The third advertisement is for another compilation called RB2. The music began at once with a recent hit by one of the featured bands. This action was to entice the viewer into concentrating on the advert to see if any other major artists are mentioned, which they are. The compilation is a double CD and in the advertisement there are only six artists mentioned: these are the most widely known in the compilation. The most renowned artists are the only ones mentioned because this would make people want to buy the whole record for individual or a view of the featured artists, not for the fact that there are many artists. The advertisement has no slogan but a price is mentioned and is also made very prominent. In this case the price is mentioned because it is very low and is therefore a good selling angle of the product and would help it to sell. The advertisers would have paid for this prime time (mentioned above) in order to catch their target audience, whom I believe to be mainly teenagers, because they have the largest effect on record sales. If they are not buying the record themselves then they are having it bought for them as a gift. It is my belief that teenagers are the target audience because the majority of the crowd at the concert were teenagers: therefore I come to the conclusion that this percentage will also be the equivalent for home viewers, the majority would be in their teens. Here are the reasons that I believe that the adverts are aimed at people in their teens: firstly all of the people featured in the above advertisement, who were not artists, appear to be in their early twenties or teens, so teenagers can imagine themselves in the place of those in the advertisement. Secondly, a lot of bright and appealing colours are used throughout, which I find attractive, and I therefore conclude that other teenagers would like this and it would help the adverts to lodge themselves in the mind of the viewer. Finally, sex appeal is used in two of the above advertisements, but only very mildly, and as a teenager one becomes aware, for the first time, of the use of sex in advertising in the real world.? How to cite Analysising Television Advertisements: Music Products, Papers

Impact of Bottlenecks on Manufacturing Facility Free Samples

Questions: 1) What did you learn about the Impact of bottlenecks on the Process Metrics of the Manufacturing Facility? 2) As the Operations Manager, what changes are you going to make for Maximising the Capacity per hour? Answers: Introduction A bottleneck is a process in which its limited capacity retards the whole chains capacity. This assignment provides a reflective view of learning regarding bottlenecks impact on process metrics of the manufacturing facility. Changes requires as an operational manager for maximizing capacity per hour are also identified without purchasing additional workstations. 1.Impact of bottlenecks on process metrics of the manufacturing facility Amaral (2014) stated that Bottlenecks are usually constraints that take the longest time in a supply for a particular demand. In the simulation three-step model, workstation B assigned to Bob is the bottleneck of the supply chain process. Due to the bottleneck, I have learned that workstation A is blocked and as a result, workstation C is blocked too for additional 5 minutes. Workstation A assigned to Alice and workstation C is assigned to Charlie having different task time in units, which are 3 minutes for workstation A, 5 minutes for workstation B and 2 minutes for workstation C respectively. Using the simulation, no matter where the bottleneck is used that is the workstation B with 5 minutes times is placed, overall capacity per hour remains same at a constant rate of 12. A total utilization percentage of 66.67% is calculated. However, when the bottleneck is placed at mid position after workstation A and before workstation C, the task at workstation A is delayed during processing of workstation B. Hence, it is recommended to place workstation B at starting of the supply chain followed by workstation B and workstation C respectively. With such arrangement I have learnt that the throughout process was increased. However, process metrics was not influenced significantly. The bottleneck working at 100% utilization increased the capacity per hour and overall utilization although the other two workstations were not working at 100% utilization but at 60% (Workstation A) and 40% (Workstation B) (Kjellsdotter Ivert 2014). Overall utilization remains to be an average value of 66.67%. The cycle time remains 5 minutes because as a task is assigned to Alice, it takes 3 minutes to process, then after it is passed to Bob, it takes around 5 minutes to process when the task at A is blocked. Hence, I have learnt that cost per hour on a bottleneck is numerically equal to loss of an hour for the entire supply chain and equal to the loss of throughout for the supply chain as a whole (Rotaru 2014). When I recognized the bottleneck, incurred a total cost of 0.1% of the total cost, rest of the 99.9% can be used for spending in increment of the throughout without any extra cost to be incurred (Cb.hbsp.harvard.edu 2017). 2.Maximizing the capacity per hour As an operation manager, first I would like to rearrange the workstations. According to Costas et al. (2015), if the task time is constraints then it will be difficult to obtain a higher capacity per hour. However trying to decrease the task time in minutes will increase the production per hour dramatically. If the utilization percentage of each workstation is to increase, I need to find a way to decrease bottlenecks time duration. Since the bottleneck is working at 100% efficiency, other workstations are providing maximum utilization (Stadtler 2015). If the workstation Bs task time is decreased to 2.5 minutes, the utilization is decreased to 83% and hence the workstation A gets a full utilization of 100%. Simultaneously, workstation B has a comparatively lower utilization of 67%. The capacity per hour in this scenario is increased to 20 and a total utility of 83.33% is achieved hence an improvement of 16.66% extra from initial condition is achieved. Cycle time is also decreased to 3 minutes as well as minimum throughout cycle is 7.5 minutes. Most importantly maximum utilization will be achieved if all the workstations are made to have an equal task time of 3.33 minutes as average working time for Alice, Bob and Charlie are 3.33 [(5+3+2)/3 = 3.33]. Therefore, 100% utilization is achieved due to removal of bottlenecks and a min throughout time of 10 minutes is achieved. Capacity per hour is also improved to 18 with a total utilization percentage of 100% (Cb.hbsp.harvard.edu 2017). However if the task time cannot be changed or altered and there is only option to interchange the position of workers in workstation, I would prefer Bob the slowest to start the chain followed by next slowest Alice and finally Charlie the fastest. This will ensure that no goods are retained in the factory process chain and are delivered to logistics as soon as they arrive at workplace (Roehrich 2014). If the task times cannot be changed and workstations cannot be interchanged, I would decrease the input to bottleneck steps. Moreover, I would ensure that everything provided to the bottleneck is free from any sort of defect. As stated by Kerzner (2013), valuable bottleneck resources will not be used up in this way to process materials, which will be discarded later on. Any activities, which can be done by other machinery or personnel, will be removed from bottlenecks. I will also assign most productive member to the bottleneck process and reinforce it with latest technology. I will also add capacity to the bottleneck process. Adding capacity to bottlenecks will ensure that the supply-chain management process is enhanced to maximum proficiency level increasing production output. Conclusion It can be concluded that by simply shifting the work, process efficiency can be improved significantly without the application of additional cost. Specialized job roles if assigned will however create problems, as the job cannot be shifted. In the above simulated process, if the work is possible to be shifted from one workstation to another workstation, it is recommended to keep the bottlenecks at the initial step or provide finished product to the bottleneck so that no resource of the bottleneck is used. In addition, if the shifting is not possible, it is recommended to use efficient machine and worker for the bottleneck task. Most importantly if bottleneck task is used is not scheduled properly will delay the entire process. It is also seen that as an operational manager I will try to resource and level time of each workstation that will cause to obtain a greater production rate and increase utilization percentage. References Amaral, T.M. and Costa, A.P., 2014. Improving decision-making and management of hospital resources: An application of the PROMETHEE II method in an Emergency Department.Operations Research for Health Care,3(1), pp.1-6. Cb.hbsp.harvard.edu, 2017, Process Analytics Simulations, Available at: https://cb.hbsp.harvard.edu/cbmp/context/coursepacks/61182556 [Accessed 1 April 2017]. Costas, J., Ponte, B., de la Fuente, D., Pino, R. and Puche, J., 2015. Applying Goldratts Theory of Constraints to reduce the Bullwhip Effect through agent-based modeling.Expert Systems with Applications,42(4), pp.2049-2060. Roehrich, J., Grosvold, J. and U. Hoejmose, S., 2014. Reputational risks and sustainable supply chain management: Decision making under bounded rationality.International Journal of Operations Production Management,34(5), pp.695-719. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kjellsdotter Ivert, L. and Jonsson, P., 2014. When should advanced planning and scheduling systems be used in sales and operations planning?.International Journal of Operations Production Management,34(10), pp.1338-1362. Rotaru, K., Churilov, L. and Flitman, A., 2014. Can critical realism enable a journey from description to understanding in operations and supply chain management?.Supply Chain Management: An International Journal,19(2), pp.117-125. Stadtler, H., 2015. Supply chain management: Supply chain management and advanced planning. Springer Berlin Heidelberg.

Hewlett Packard DeskJet Printer Supply Chain Essay Example

Hewlett Packard: DeskJet Printer Supply Chain Essay 1. What caused the so-called Inventory/Service crisis?The perceived problem from Vancouver manufacturing centers view point is the European Distribution Centers poor forecast accuracy. The perceived problem from European distribution centers view point is that the manufacturing center requires too long of a lead time. As a result, some localized product lines within the European distribution center are out of stock, while other product lines have excess inventory.The causes of the stock overage and underage are as follows:- A 6 week replenishment lead time to get a product from the Vancouver manufacturer to European distributor is relatively long for a high-volume consumer good, particularly relative to the 8 days it takes to get product to the U.S. distribution center. (For Europe, it takes 1 week for manufacturing and 5 weeks for shipping.)- The Vancouver manufacturer currently must produce many skus, which vary by low cost modular components that mate with a much more costly, gene ric component. The distribution centers exist on three continents, each with several more localized configurations.- The players within the supply chain, the Vancouver manufacturer and the European distribution center, have a narrow view of their respective roles and have inflexible policies. Vancouver manufacturer operates only as a manufacturer, and hence, optimizes its operation to hold no inventory. Meanwhile, the European distribution center operates only as a distributor, and therefore only manages inventory levels and will not perform any assembly work. If both players would broaden their viewpoints to the entire supply chain, then they could perform final, localization assembly tasks at optimal points in the supply chain to minimize stock outages or overages. Essentially, it is optimal to postpone localization assembly until the moment demand for a localized configuration is known, which is in the European distribution center, closest to the customers that drive demand.Risk pooling would take place within the European distribution center to greatly reduce the safety stock for low-volume product lines (for small countries) where demand is most variable.2a. What are the different alternatives available to Brent to address the inventory/service crisis? What are the advantages and disadvantages of each?The alternatives to address the inventory/service crisis are as follows:Alternative 1: Ship to European distribution center by air rather than by sea:- Advantages: Considering all the models Safety stock is 5445 units lower when shipping by air to Europe- Disadvantages: Total costs of supply chain is $3,322,016 more when shipping by air to Europe.Alternative 2: Perform final assembly for localization in Europes distribution center.- Advantage: Risks are pooled across all lines in the European distribution center, thus reducing the required safety stock, particularly for low-volume skus going to small countries.- Disadvantage: European distribution center wou ld have to stock localized items separately, and would have to change processes to accommodate assembly tasks.Alternative 3: Since both players are within the same company, they could switch from a periodic review to a continuous review via online data exchange to reduce order lead time as well as order cost.Advantages: Order lead time and costs would be reduced, and both players would benefit.Disadvantages: Minimal, aside from process change.Alternative 4: To further reduce total cost of operation, HP may want to further consolidate all languages within a single manual, standardize the power supply, leaving only the power cord and a voltage regulator switch as the variables for localization. The costs per manual and per power supply may increase, but the more generic units allow assembly costs to be reduced and risks to be pooled, thus reducing inventory costs (i.e., safety stock).Advantages: Though Bill of Material is not provided in the case, stocking localized manual and power c ords is less expensive than stocking entirely localized skus.Disadvantages: Cost per manual and per power supply may increase.2b. Consider a periodic-review, order-up-to model to evaluate the various alternatives available (air shipping and ocean shipping) to Brent Cartier to address the inventory and service problem. Use the same methods to evaluate the inventory savings associated with a generic European product that would be assembled-to-order in the European distribution center under each shipping option.2c. If you were Brent Cartier, what would you recommend? How would you expect the different stakeholders to feel about this proposal? How would you sell your recommendation to these stakeholders?Answer:Specifically, HP should postpone localization assembly until the moment demand for a localized configuration is known, which is in the European distribution center, closest to the customers that drive demand.We would expect Vancouver manufacturing team to protest against Distribut ion centers performing assembly, as they would think they would be losing control on the manufacturing. They would think why the distribution centers, who cannot provide proper forecast are taking away some of their tasks. The European distribution center (and other DCs) would feel changing the processes is not warranted and the inventory management should be a shared responsibility of Vancouver Manufacturing center with the DCs. They wouldnt be comfortable to change the processes in order to perform final localization assembly tasks.We would sell the recommendation by emphasizing the total cost of operation will decrease, and risks can be pooled closer to the source of variable demand in order to prevent stock outs and overages. We would further assert that the Vancouver manufacturer and European distribution channel must broaden their viewpoints in order to optimize operations across the entire supply chain.We also recommend HP continue to ship to European distribution center by s ea as we can see from Appendix , from overall supply chain cost perspective, shipping by Sea is a cheaper option compared to shipping by Air. We would recommend shipping by air only if costs of a stock out offset costs air freight, and to prevent any customer satisfaction issues.To further reduce total cost of operation, HP should consider further consolidation of all languages within a single manual, standardize the power supply, leaving only the power cord and a voltage regulator switch as the variables for localization. The costs per manual and per power supply may increase, but the more generic units allow assembly costs to be reduced and risks to be pooled, thus reducing inventory costs (i.e., safety stock).For the following two questions, consider only option AB solid in Europe:2d. The Marketing Department is concerned about increasing competition from other manufacturers and ha proposed that the target fill rate for all products be raised to 99.5%. What is the incremental ave rage annual cost of attaining the higher target service level for option AB, assuming all products are shipped by sea?Answer: Option ABs incremental average annual cost is $371,225.10 by increasing the safety stock by 3,569 units, which is a 6.43%.2e. A detailed market study shows that only a small segment of the Europenan market representing 30% of sale, requires 99.5% fill rate. HP can maintain its competitive position in the rest of the European market with its current 98% service level. The Logistics Department has proposed a differentiated service policy whereby inventory is physically separated and allocated to each of the two market segments in order to achieve the 99.5% and 98% fill rates, respectively. (Consider the distribution demand for each region.) What is the cost impact of such a policy, compared with the current practice of providing the higher service level to all customers (such as the previous question)? (Assume that all products are shipped by sea). Should this practice be adopted?Answer: The required safety stock increases when providing service level at differential fill rates and costs increase by 6.38%. Whenever variability is divided into more parts, variability overall increases because risks are no longer pooled. We would not recommend this policy segmenting fill rates as costs would increase, unless the customer was willing to compensate us for the costs.

The Beattles and the Rolling Stones essays

The Beattles and the Rolling Stones essays For more than four decades, rock and roll music has been the most popular genre in the world. According to wikipedia.org, a free online encyclopedia, rock and roll music became a new musical style in America in 1950s. However, its popularity was not exploded in US but in England by the newborn rock and roll bands, the Beatles and the Rolling Stones. During 1960s, the Beatles and the Rolling Stones, which were definitely two of the most successful rock bands in British history, rocked the world with their own rock and roll music. Eventually, they became new icons in every teenagers life. Most people know both the Beatles and the Rolling Stones have a close relationship with drugs; however, they have differences in their music styles and their popularity. Without doubt, most people know both the Beatles and the Rolling Stones had a close relationship with drugs. The Beatles, whose members of the group were John Lennon, Paul McCartney, George Harrison and Ringo Starr (Richard Starkey), were all addicted to drugs. According to an article from David W. Cloud, Fundamental Baptist Information Service, the Beatles began taking drugs in 1964 while they had their first world concert in Denmark. They took drugs such as Phenmetrazine and LSD to stay awake during long performances. We can trace back some facts that the Beatles had made a record for making 5 concerts in only 3 days. Furthermore, many of the Beatles songs were related to drugs such as Strawberry Fields Foreve, Day Tripper, Yellow Submarine, and many more. The student newspaper for the University of Wisconsin, once said that the Beatles had proselytized the use of drugs so subtly that words and conceptions once only common to drug users are found in the sentences of teeny-booper s and statesmen alike (Daily Cardina, Dec. 3, 1968, p. 5, cited by David Noebel, The Legacy of John Lennon, p. 63). The Rolling Stones, on the other han...

A Sporting Goods Store Research Paper Example | Topics and Well Written Essays - 3250 words

A Sporting Goods Store - Research Paper Example Entrepreneur’s role 21 Business plan 21 License potential 21 Corporate partners 21 Proprietary rights 21 Infrastructure members 21 Bibliography 22 FEASIBILITY STUDY OF A SPORTING GOODS STORE Introduction Our proposed company is a sporting goods store that will manufacture a line of clothing for sports enthusiasts, carry known brands of sporting equipments, and accessories for fishing, hunting, hiking, and camping, aside from being a service center for these equipments. It is a combination of a retail, manufacturing and service business. At this point, we are still on the concept stage. Methodology/Analysis Our shirts will be customized, carrying our own brand and logo, but the designs will be done according to the theme of the sports events and idea of customers. Each design is unique as it will represent the theme of each event. As a shirt manufacturer, it will be a specialty store because we will use high materials. As a retail outlet, our store will carry known brands of hi king, fishing, and camping materials, as we plan to work for distributorship and licensed agreements with named brand owners. We will also set up a service and maintenance department that will repair sporting equipments that people bought from our store. As these items are costly, our maintenance will add value to them. Our Products will be sourced from sporting goods manufacturers and wholesalers and then sold to the general public via our retail store. Target markets are people of ages 18 and above, residents of Des Moines, and with average income of $35,000 and above. Study showed these people have the capacity to spend, and enjoy active sports life. Hiking, fishing, and camping are simple outdoor activities that people enjoy. Since our company is in the locality, it will be ready to serve their needs as a one stop shop for outdoor sports. In order to penetrate our target market, we will consider a tie up with schools, sports organizers and clubs for a city wide sports campaign l ike a city hiking day, hunting and fishing competition once every 6 months. We will also encourage sponsorship and media coverage. Our start-up costs and capital needed is estimated at $250,000. Start - capital will be provided by four partners at $25,000 each and the balance of $150,000 will be borrowed from the bank. Bulk of this fund will be used for capital expenditures, inventory, and maintenance and operating expenses for the first months of operations. It is expected that sales in the following months will provide the needed cash flows for operations. Our financing will be both debt and equity. Conclusion We plan to pursue this business since based on our projection; it is not a losing proposition. The first months of operations will be difficult for the start-up of our business, but we will keep our expenditures to a minimum so that our cash flows will not suffer and we do not have to borrow some more. Initially, sports organizations in the area that we have approached are e xcited with the idea and many of our friends have encouraged us to continue with the proposal.

Managerail Economics Research Paper Example | Topics and Well Written Essays - 750 words

Managerail Economics - Research Paper Example Obviously C&D and E&F are smaller than A&B. 2. The cross price elasticity of demand measures the responsiveness of the demand for one good to a change in the price of another good (Mankiw). In the assignment, products A and B are substitutes since the cross-price elasticity is postive, at +3.6. Products C and D with cross price elasticity of 5.4 are also substitutes. When the cross price elasticity is positive,it means that the demand for product 1 increases as the price of the other good increases,threfore they are substitues. MU of prod A/price of prod A = MU of prod B/price of prod B = MU of prod C/price of prod C = MU of prod D/price of prod D = MU savings/price savings, which is equal to 36/$18 = 12/$6 = 8/$4 = 2/$1. The marginal utility divided by the price is equals to 2. 4. What are given: Income from pottery sales = $ 72,000 Costs: Helper = 12,000/ year yield on the $40,000 if invested = $4000/year Rent = 5000/year salary as a potter = $15,000/year Materials = $ 20,000/year Equipment = $40,000 Entrepreneurial Talent = $3000 Acccounting profit (1st year)= $72,000 - 12,000 - 5000 - 20,000 -40,000 = -5000 On the 2nd year if there is no purchase of equipment = $72,000 - 12,000 - 5000 - 20,000 = $35000 Economic profit = $72,000 - 12,000 - 5000 - 20,000 -40,000-3000-4000-15,000 = -$27,000 On the 2nd year if there is no purchase of equipment = $72,000 - 12,000 - 5000 - 20,000 -3000-4000-15,000 = $13000 References http://www.crawfordsworld.com. 23 April 2010 . Mankiw, N. Gregory. Principles of Macroeconomics. 3rd. South-Western College Publishing,

Innovation in E-commerce: Operation and Logistics

Innovation in E-commerce: Operation and Logistics Innovation in E-commerce with New Trial Service Rohit Meena Introduction An e-commerce is the facility or service, which provide customers the service to buy products online on the Internet. Today In India and other countries e-commerce is being used for getting products online easier and faster. In the 21th century e-commerce comes with the new revolutionary concept-people can get their products online from many brands. Purchasing and selling of products has become very easier due to e-commerce. Communication from one seller to other seller provides different product and varieties in the market. One of the biggest challenges faced by the e-commerce industry is that most of the people are often unsure of their sizes and how their online purchase clothes will fit in real life. I’m trying to solve this problem by providing actual physical trial service for people trying to buy apparel online. This service helps customers to make purchasing decisions. Many people can get confused about their sizes or color choice and they prefer to buy products in the store. Trial Concept is a strategy of marketing which increases consumer satisfaction for online shopping. When consumer orders their product from the online site and gets size problem or other product visualization problem, this type of problem decreases the online sales because people do not want to buy again those stuff which comes with size problems. Trial Concept will make high demand in the market because it comes with the market demand calculation according to the trial demand. Basically, it will also help to consumer for getting their product to be available in the store. High demand of products in the market creates unavailability of products. Product quality and sizing problems will be solved by the trial option. In the future this feature will increase retail sales. The trial system will encourage people who have never shopped online before to try out online shopping by removing the restriction of size and fit confusion. Secondary Literature In the 21th Century People more and more are shopping online. Studies have shown that e-commerce sales grew 15 percent in 2012, which is several times more than average retail industrys spending growth. 80 percent of the sales in this industry are still taking place within the four walls. Even though a majority of apparel shoppers visit the retailers website, research the product online, or read reviews before making purchase, only a few actually buy the product online. Most people who do buy clothes online are likely to buy an item only after they have already tried it on in a store or seen someone else wear it before. This is especially true among women. Not knowing the quality of the product and having to wait for the product to arrive may affect the shoppers decision to buy clothes online, but the biggest problem I see preventing a shopper from buying clothes online is not being able to visualize how the product will look on her/him body. If the retailers can address this issue, the concerns like the quality of the product and the shipping time can easily be fixed. I agree that people want to feel, see, and try the product before they buy; and e-commerce sites can not provide that real experience of touching the product, but with improved technology and larger, better quality pictures, shoppers can get a pretty good idea of the quality. Plus the free shipping and free returns already being offered by many e-commerce retailers will give shoppers the option to experience the products without leaving their house. Retailers could not be able to solve fit issues on the Internet. Fit issues are the main reasons of customers that create d o not feel excited about buying clothes online. E-commerce retailers can attract people if they can address their practical issues that are keeping many probable customers from shopping for clothes. Advanced digital technologies like the virtual fitting room software that provide the shopper better fit experience than the two dimensional pictures. But not every retailer can afford those expensive technology and not every shopper is willing to spend the time it takes for them to upload the picture (or whatever else is required to let the software know their bodys dimensions or size) and drag/select each product they want to try on and wait for the results. It is easier and time saving for the shopper to just clicks the size she/he wants to see on picture and get done. It may not give her/him the enhanced experience of three-dimensional virtual fitting, but it will give her/him a pretty good idea of how she/he can expect to look on those products. But a virtual fitting room is the lack of uniformity in apparel sizing. It is the biggest problem of the apparel industry right now. Each manufacturer has its own sizing standard. And, within each manufacturer, there are size variation d epending on the fabric, style, and so many other factors. It is simply impossible for those software to accommodate all manufacturers sizing standards, which means majority of new and smaller brands can not be represented. To conclude, with help of general sizing guides posted by the retailers on their e-commerce site, the shopper may know what size of any particular item she/he should buy; but she/he can not visualize the product on her/him body if the model is not representative of her/him size. Fabrics behave differently depending on how they are woven, knitted, treated and finished. That means the products stretch ability; molding and yielding property varies depending on many factors. The same shirt can look totally different on women or men of different sizes. Women or men want to see if the product is going to fir or not. Therefore, many people prefer to try the item on their body before they buy it. Working of the concept The process of trial service includes all shops of specific brand. This trial feature distributes the goods from one place to other place according to the consumer demand or request when a consumer browses his/her product online. It will work faster compare to taking trial or finding shops of product. Trial service modifies the design of transportation for better service. When consumer rejects their product on the store, the retailer will sell the product; but in many situations consumers demand are different so trial service has to connect with all stores or warehouses. Cost factor for the transfer of goods matter a lot for the product cost. I am not sure that this idea will be accepted by every industry because many times it will not be possible to deliver every goods on the location, but my concept connects store to store. If consumer bought some product and he won’t be able to get this product within the deliver time, my service will deliver goods to the nearest the store. Consumers time will be saved by this feature: the consumer will get his/her product from the nearest store. Explanation of the concept Trial Concept clears many issues for the online shopping. Some times retailers complain that customers come in their shop for only trying clothes and retailers cannot charge for trying clothes in their shops so the idea of trial shopping solved the retailer’s problem. My concept for the online shopping related to customer satisfaction secures more online shopping. This idea will work with the official site of brands and chains. Users can easily go online and shop for items. If people want to see or check that product will fit or not, trial option works as a feature. This option takes four sizes and color of the product or consumer can order multiple choices at the one time but the multiple choice products will be limited. A consumer will be able to give five products for the trial at the one time. Some time retailers may not have stock all collection in the store so consumer faces problem for their choice product so the trial option will only provide the product available in t he store. If consumer wants that product to get home delivered because at the trial time consumer wasn’t able to purchase that product, he can do so. Consumer will get only one-day time period for the trial and trial-purchase. Trial date and time will be sent by the customer care department to customers cell or email. Basically this idea gives opportunity to customer if he/she is not getting product on store in some areas. Communication of the one store to other store from the storage warehouse makes transfer of goods easier but the trial facility create some changes in the transfer of goods because suppose in one area there are two-three shops which do not have stock of high demand goods. Trial system will calculate the product demand from the consumers according to the same product’s trial demand. So the trial system will help to the company for the area’s product demand. Example: in Lucknow, winter season is going on so people definitely buy cold clothes in t he winter weather. If there are five shops of Tommy Hilfiger in the city and they have limited stock of sweaters. But the city people demand of Tommy products is high so the trial system will calculate the demand and provide stocks to these city shops. Trial system maintains the transportation cost because every week stores get their products from the warehouse anyway, so the trial will send by the warehouse. Conclusion E-commerce platform has increased every year with new techniques of customer service. It’s necessary to catch consumer attraction for online shopping. In this competitive market every company should provide the latest techniques for high sales growth. The supply chain system should cover high demand or supply facility in minimum time. Customer survey for e-commerce can show that how online shopping can recover the unsatisfied customer with the newer services. Online issues related to payment, product specification, unavailability of the product, etc. create many unsatisfied customers. Trial service will be able to get more satisfaction and give advantage to online shoppers with regard to ordering high price products with the secure belief.

Bush’s Hydrogen Fuel Cells Research Plan: A Step into the Future or a Fallacy :: Argumentative Persuasive Gas Essays

Cars running on hydrogen fuel instead of gasoline may seem like something that is seen in a science fiction movie, but they may be much closer than many people realize. President Bush announced in his State of the Union address that he has plans to take large steps forward â€Å"to advance into the 21st century† (quoted by Porteus ). This advancement is to come in the form of a $1.2 billion plan to help fund research into hydrogen fuel. By doing this Bush plans to lessen America’s reliance on foreign oil, and help to protect the environment. The Bush administration believes that this program will someday â€Å"boost American’s economy and national security† (quoted by Porteus). The new plan replaces an old one that was originally started during the Clinton administration. Clinton spent money funding research to create more fuel efficient cars instead of spending money on hydrogen fuel cell research. Bush intends to change this plan so that instead of using less oil, we will someday need none. The Bush administration has divided the funding into two major projects. Over five years, the FreedomCar project is designed to research ways to use hydrogen power in automobiles. In addition, the FreedomFuel project is designed to research ways to produce, store, and distribute the fuel to the public (Hakim 17). Although Bush’s plan seems as though it is a very good idea, there is a major argument as to whether or not such a large amount of money should be spent on funding hydrogen fuel cells. Many opposing hydrogen fuel cell research believe that it is too far into the future to spend so much money on. One of the biggest concerns with this idea is that we are not lowering fuel standards while research is being done on hydrogen fuel. They argue that money is being wasted on an idea that may never work when it is possible to lower fuel usage if Clinton’s plan is followed. Unlike many political arguments this one is not split totally between liberals and conservatives; there is a pro-Bush side and an anti-Bush side. This does not mean that either side is for or against Bush; they are simply against his hydrogen fuel cell funding. The pro-Bush side tends to be more liberal and the anti-Bush side leans to the conservative side, but because there is no clear separation of sides, you cannot say all liberals are pro-Bush and all conservatives are anti-Bush.

Brand Recognition and Brand Loyalty

Brand Recognition in relation to Brand Loyalty Introduction â€Å"Brands are the most valuable intangible asset for companies† claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011, p. 319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.Out of that persuasion, marketers create a following of such brands, which results in brand loyalty in the end resulting in profitability for the producers and satisfaction for the consumer. The Design The design of the brand is the first aspect a consumer will recognize. Consumers are trained to look for details in brands and the products produced and consciously, and more often unconsciously, make inferences about a brand and/or product presented (Karjalainen and Snelders, 2010, p. 7). There are two main ideas behind the design of a brand, the values it portrays and the physical layout that is presented.The values portion is most important because it creates connection with the consumer but physical looks can attract new consumers before they can infer said values of a brand. Values can be noticeable as simply as in the brand logo or more difficult what a brand stands for on an emotional level. One example of values represented in the brand slogan is that of Caterpillar, the heavy equipment manufacturer and their newly developed clothing and apparel line. Karjalainen and Snelders, authors of â€Å"Designing Visual Recognition for the Brand,† explain Caterpillar’s slogan, â€Å"Industry leading comfort and performance† (2010, p. ). From their boots to t-shirts to trucks and loaders, they focus on creating comfort for the consumer. For example, in the boots, they add soft insoles and added insulation and then to the equipment, they created soft interiors with noise and dust preventative measures (2010, p. 6). Just through their slogan, they communicate with people that their brand is going to be the most comfortable and then they back it up by taking measures to incorporate those values into their products. Communication of such values is best done the physical layout and representation of the brand.The Volvo and Nokia case, described by Karjalainen and Snelders, highlights the importance of implicit and explicit features of brands and products. Implicit features are the features that are subtle and not always stand out to the consumer but can have an unconscious effect of delight or disgust. While on the other hand, explicit features are the major features that are visually appealing or unappealing to the consumer. They emphasize the importance that lead products that are going to be the representation of your brand must focus on the features and the features must to tied to the values you aim to achieve (2010, p. ). Tin a Lowrey’s article, â€Å"The Relationship between Script Complexity and Commercial Memorability,† concurs and differs with the same ideas as Karjalainen and Snelders. Lowrey states that if a message is too complex the consumer will not be able to recall all the features and thus most likely forget the product. But if the message is simple then consumers can recall products easier (Lowrey 2006, p. 8). . Also she states that the use of single/limited words then consumer can better associate brands and images (Lowrey 2006, p. 8).The Self Cornwall’s, et al. , article, â€Å"Sponsorship-Linked Marketing: The Role of Articulation in Memory† mentions the role of sponsorship in NASCAR and how they use brands such as â€Å"Texaco† who would be closely associated with racing, but they also use brands such as â€Å"Cheerios,† who has nothing to do with racing cars (2006, p. 312). But through sponsoship, many people see these brands and the imagery cre ates links in the consumers mind. As Corwall, et al. , goes on to explains that it is the role of the marketer to create connections

Understanding the Significance of Pandoras Box

A Pandoras box is a metaphor in our modern languages, and the proverbial phrase refers to a source of endless complications or trouble arising from a single, simple miscalculation. Pandoras story comes to us from ancient Greek mythology, specifically a set of epic poems by Hesiod, called the Theogony and Works and Days. Written during the 7th century BC, these poems relate how the gods came to create Pandora and how the  gift Zeus gave her ultimately ends the Golden Age of humankind. The Story of Pandoras Box According to Hesiod, Pandora was a curse on mankind as retribution after the Titan Prometheus stole fire and gave it to humans. Zeus had Hermes hammer the first human woman—Pandora—out of the earth. Hermes made her lovely as a goddess, with the gift of speech to tell lies, and the mind and nature of a treacherous dog. Athena dressed her in silvery clothing and taught her weaving; Hephaestus crowned her with a marvelous golden diadem of animals and sea creatures; Aphrodite poured grace on her head and desire and cares to weaken her limbs. Pandora was to be the first of a race of women, the first bride and a great misery who would live with mortal men as companions only in times of plenty, and desert them when times became difficult. Her name means both she who gives all gifts and she who was given all gifts. Never let it be said that Greeks had any use for women in general. All the Ills of the World Then Zeus sent this beautiful treachery as a gift to Prometheus brother Epimetheus, who ignored Prometheuss advice to never accept gifts from Zeus. In the house of Epimetheus, there was a jar—in some versions, it too was a gift from Zeus—and because of her insatiable greedy womans curiosity, Pandora lifted the lid on it. Out from the jar flew every trouble known to humanity. Strife, sickness, toil  and myriad other ills escaped from the jar to afflict men and women forever more. Pandora managed to keep one spirit in the jar as she shut the lid, a timid sprite named Elpis, usually translated as hope. Box, Casket or Jar? But our modern phrase says Pandoras box: how did that happen? Hesiod said the evils of the world were kept in a pithos, and that was uniformly employed by all Greek writers in telling the myth until the 16th century AD. Pithoi are huge storage jars that are typically partly buried in the ground. The first reference to something other than a pithos comes from the 16th-century writer Lilius Giraldus of Ferrara, who in 1580 used the word pyxis (or casket) to refer to the holder of evils opened by Pandora. Although the translation was not exact, it is a meaningful error, because a pyxis is a whited sepulcher, a beautiful fraud. Eventually, the casket became simplified as box.   Harrison (1900) argued that this mistranslation explicitly removed the Pandora myth from its association with All Souls Day, or rather the Athenian version, the festival of Anthesteria. The two-day drinking festival involves opening wine casks on the first day (the Pithoigia), releasing the souls of the dead; on the second day, men anointed their doors with pitch and chewed blackthorn to keep the newly released souls of the departed away. Then the casks were sealed again. Harrisons argument is bolstered by the fact that Pandora is a cult name of the great goddess Gaia. Pandora is not just any willful creature, she is the personification of Earth itself; both Kore and Persephone, made from the earth and rising from the underworld. The pithos connects her to the earth, the box or casket minimizes her importance. The Meaning of the Myth Hurwit (1995) says that the myth explains why humans must work to survive, that Pandora represents the beautiful figure of dread, something for which men can find no device or remedy. The quintessential woman was created to beguile men with her beauty and uncontrollable sexuality, to introduce falsehood and treachery and disobedience into their lives. Her task was to let loose all the evils upon the world  while trapping hope, unavailable to mortal men. Pandora is a trick gift, a punishment for the good of Promethean fire, she is, in fact, Zeuss price of fire. Brown points out that Hesiods story of Pandora is the icon of archaic Greek ideas of sexuality and economics. Hesiod didnt invent Pandora, but he did adapt the story to show that Zeus was the supreme being who shaped the world and caused the misery of the human lot, and how that caused human descent from the original bliss of a carefree existence. Pandora and Eve At this point, you may recognize in Pandora the story of the Biblical Eve. She too was the first woman, and she too was responsible for destroying an innocent, all-male Paradise and unleashing suffering ever after. Are the two related? Several scholars including Brown and Kirk argue that the Theogony was based on Mesopotamian tales, although blaming a woman for all the evils of the world is definitely more Greek than Mesopotamian. Both Pandora and Eve may well share a similar source. Sources Edited and updated by K. Kris Hirst Brown AS. 1997. Aphrodite and the Pandora Complex. The Classical Quarterly 47(1):26-47.Harrison JE. 1900. Pandoras Box. The Journal of Hellenic Studies 20:99-114.Hurwit JM. 1995. Beautiful Evil: Pandora and the Athena Parthenos. American Journal of Archaeology 99(2):171-186.Kirk GS. 1972. Greek Mythology: Some New Perspectives. The Journal of Hellenic Studies 92:74-85.Wolkow BM. 2007. The Mind of a Bitch: Pandoras Motive and Intent in the Erga. Hermes 135(3):247-262.